The founders of Urban Blueprint come from a long line of distinguished builders and developers, committed to building quality custom homes. With combined experience of over 50 years, Urban Blueprint was founded to fill a niche in the market providing luxury and customized service to the renovation market.  Working with clients from start to finish, from design and conceptual phases, construction management, and right up to interior design, the Urban Blueprint team is with you every step of the way.

Meet our Team


John Penzo

Executive Chairman

Prior to Urban Blueprint, John Penzo was a partner at a real estate development company focusing on land acquisition, development, and sales. With four decades of experience, John has managed over 3000 homes under construction to-date. At Urban Blueprint, John oversees all aspects of the business including business operations, financing, land acquisition, construction, and development.

Natasha Penzo

Founder & Principal

Prior to Urban Blueprint, Natasha worked for over seven years in marketing and public relations. Natasha earned her MBA from Schulich School of Business in finance and entrepreneurship. She earned her HBA from University of Toronto and studied at Oxford University. At Urban Blueprint, Natasha is charged with overseeing marketing, strategy and sales, and client relations.

Luca Penzo

Founder & Principal

Prior to Urban Blueprint, Luca worked for a real estate development company as a Site Supervisor and Project Manager. Following in his father and grandfather’s footsteps, as early as he can remember, Luca was on the job site and takes an innovate approach to the traditional design method. Luca holds his construction management certificate, REVIT architectural certificate, and BCIN. At Urban Blueprint, Luca spearheads design and project management.

Ariel Picillo

Finance Controller

Ariel joined the Urban Blueprint team in 2018 as the Finance Controller. After graduating with a Bachelor of Science at Yeshiva University in New York he came back to Toronto to establish a business and family. His experience includes years managing the finances of small businesses, financial controller of 15+ million companies, and finance work on Wall Street. When not crunching and spitting out numbers, Ariel can be found writing or spending time with his wife and kids.